U.S. Shoppers Show Optimism Over Future

Published on July 28, 2020
U.S. Shoppers Show Optimism Over Future Rachel Pope Tue, 07/28/2020 - 01:19pm

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When it comes to consumer sentiment amid the COVID-19 pandemic, Chinese and U.S. shoppers are seeing the glass as half full while those in other countries are less optimistic, according to a study conducted by Simon-Kucher & Partners, the global strategy and marketing consulting firm.