How Financial Marketers Can Prepare for the Next Switching Surge

Published on September 29, 2020
How Financial Marketers Can Prepare for the Next Switching Surge Bea Doblas Tue, 09/29/2020 - 08:09pm

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Low rates will prevail for years and people will be increasingly focused on their finances. Changes to primary account relationships currently enjoy a bit of a pause because many don't want to go into branches to move major accounts. But the clock is ticking and marketers must counter-attack fintechs and challenger banks right now.