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3rd Tech Summit: Cracking the Revenue Growth Formula
Published on October 14, 2020
3rd Tech Summit: Cracking the Revenue Growth Formula
Robert Jan Koster
Wed, 10/14/2020 - 09:37am
About the event
Whilst COVID-19 continues to spread, we are gearing up for our 3rd Tech Summit: “Cracking the Revenue Growth Formula".
Our 2020 Global Software Study shows that more than 60% of all software companies are dealing with negative impact as a result of COVID-19. Where cracking the revenue growth formula was already a major challenge pre-COVID-19, this has only grown in importance: particularly in these times, our role as business leaders is to look ahead and initiate measures to keep our companies on a growth track.
During this virtual event we will share key learnings from our 400+ global software benchmarks, expert insights from our monetization experts in Silicon Valley and practitioner views from our guest speakers: the VP Product Management from Mendix and the CCO from Exact. Together we will crack the three elements of the revenue formula:
- How do you get your product offering right to maximize adoption, monetization and retention?
- How do you implement value-based pricing best practices to maximize your value potential?
- How do you create a successful sales engine to maximize (recurring) sales effectiveness and conversion?
Registration
Registration
15.00 - 15.15 GMT +1
Reception and welcome
- Welcome to Simon-Kucher’s Virtual Tech Summit
- Software Study: What separates the ‘best’ from the ‘rest’?
- Overview of the revenue growth formula challenges
15.15 - 15.35 GMT +1
Developing a world class product
- Understanding the Mendix growth journey
- Aligning product development with customer needs
- Enforcing position with successful product innovation
15.35 - 15.55 GMT +1
Getting your packaging and pricing right
- Determining optimal price models and metric
- Aligning price with value delivered
- Monetizing new and future functionalities
15.55 - 16.00 GMT +1
Wrap-up / break
16.00 - 16.20 GMT +1
Transitioning your Sales organization toward recurring revenue
- Rethinking the optimal sales organization in a recurring world
- Installing business KPIs for the CFO office to steer this new revenue
- Measuring & incentivizing Sales when bookings disappear
16.20 - 16.40 GMT +1
Creating a successful commercial engine
- Commercially balancing cloud/non-cloud offering
- Managing the pipeline for optimal conversion
- Understanding key learnings in Exact's path to success
16.40 - 16.55 GMT +1
Q&A
16.55 GMT +1
Closure
Overview
Speakers
Agenda
Registration
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