„Die Verpackung wird Teil der Customer Journey“

Published on February 5, 2021
„Die Verpackung wird Teil der Customer Journey“ Sabrina Mueller Fri, 02/05/2021 - 01:47pm

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Wer seine naschenden Kollegen bei der täglichen Videokonferenz beobachtet, weiß: „Nervennahrung“ hat in Zeiten von Corona nichts an Popularität verloren. Und der Kampf um die Kunst des Konsumenten wird am POS auch bei Süßigkeiten nicht selten über die Verpackung entschieden. Wie Markenartikler sich hier gewinnbringend rüsten können, verrät Dr. Daniel Bornemann im exklusiven Interview.

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https://www.neue-verpackung.de/66708/die-verpackung-wird-teil-der-customer-jour…
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