Using segmentation to unlock profitable growth

Customer segmentation is a concept most people across the business world are familiar with. In its truest form, it is a simple exercise in understanding customers better in order to target their specific needs. Although simple, it is an exercise that we see many companies fail to master. This can have significant implications on your business from dissatisfied customers to more severe implications where the product portfolio, pricing, and go-to-market approach are not aligned to the true needs of customers. This can have significant financial implications.

As we are nearing the end of the pandemic, segmentation is emerging as an ever more important discipline as customer needs and demand patterns have shifted permanently, meaning our old understanding of customers is no longer sufficient.

Join us on March 11th from 09:00 - 10.00 a.m. CET to learn more about the power of segmentation. The webinar will focus on following topics

• The effects of COVID-19 on customer needs and demands
• What best-in-class segmentation looks like and why companies typically fail to master this
• How to link segmentation to actionable commercial choices on pricing, packaging, and go-to-market approach to unlock profitable growth.

The event is a solely livestreamed session – Once registered for the event, you will receive a link for the session. The event is free of charge.

Why attend?

As the world’s number one Topline consultancy, Simon-Kucher has helped firms to optimize topline growth within hundreds of businesses across a broad range of industries.