Medtech Sales Not Fully Reaping Rewards Of Digitalization, Industry Survey Reveals

You MUST know your price elasticities Price elasticity is a tricky topic: Some companies don’t fully understand it, others see it as an abstract concept. For decades now though, one thing has remained true: If you don’t know your price elasticities, you won’t be able to set an optimal price, especially for new products. The problem with price elasticities is that they vary strongly depe