Das moderne Versicherungs-Produkt: Module 2.0

Value pricing, not cost-plus If you ask companies how they set their prices, chances are they will say value pricing! But if you take a closer look, cost-plus pricing is really what they are using: Add your target margin to costs and you have a price. In true value pricing, the mark-up depends on how much the customer values the product. This value differs hugely, but it’s almost always