How mega deals miss their targets

The boom in mega-deals has created new giants in the chemicals industry which are focused on cost-cutting. But there is a better way to drive profit growth. The chemicals industry has recently seen a boom in mega-deals – all with the goal to grow the top line. However, after a mega-deal is closed, most giants fall back to cost-cutting initiatives. This is a lost opportunity, considering better pricing not only helps to grow the top line but is also the bigger profit driver.