Prices rise but parents still prefer familiar milk brands

Barbec(EU)’d Oncology Market Access – Part D(EU)x Simon-Kucher previously conducted a review of market access outcomes for innovative oncology agents in the EU back in 2014. The findings from that study demonstrated that oncology market access in the EU could be compared to a recipe for preparing Southern style BBQ pulled pork – low, slow, and shredded. Oncology prices in the EU are low