"Wer souverän und kompetent auftritt, verdient sich leichter Respekt."

What your business can learn from Amazon's recent price increase announcement Pricing is the number one profit and EBIT improvement lever in any business. In fact, Warren Buffet is quoted as saying, “If you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business.” Amazon likely did not have a prayer session before their recently announce