Fashion and designer NFTs: Why luxury brands can’t afford to miss out on this trend

Published on January 19, 2023

NFTs – non-fungible tokens – are a huge trend in the digital and gaming industries. But digital valuables are also on the rise in other sectors, such as luxury fashion and designer brands. Why is that? And how can manufacturers profitably benefit from this development?

What are NFTs anyway? Non-fungible tokens are graphic files whose certificates of authenticity are stored on the blockchain in a tamper-proof manner. While the trend was previously more popular in the art and gaming scenes, it’s now conquering the fashion industry, especially in the luxury segment. Gucci, Louis Vuitton, …

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