Rethinking Sales Strategy During the Age of Long-Tail Disruption
Strategy is the method by which companies establish competitive advantage in a crowded marketplace. Sales strategy is the point of the spear: the place where that competitive advantage is proven or disproven every day. As the marketplace changes, old strategies can become obsolete. The last 3-5 years have been a time of massive change globally, and improved sales strategies are required to maintain a company’s relevance and value. Current economic uncertainty further emphasizes the need for companies to adapt and evolve their sales strategy. The Sales Success Series will cover evolving trends and dispel some myths around sales strategy, structure, and investment. In this series of articles, we will explore the following key lessons and actions suggested by these trends across the fundamental elements of sales strategy:
