Women in wealth management: Building a winning client experience in the US and Canada

Published on January 19, 2023

Despite their rising economic status, women in Northern America are underserved as a client segment in wealth management, according to a recent Simon-Kucher study. How can financial institutions better reach and support women in their financial planning and investing needs? What initiatives would help level the playing field and encourage women to invest a similar share of their wealth in investments as men?

The good news is that women are getting richer, faster in the US and Canada.

According to the Simon-Kucher study, Wealth Management: Building a Winning Client Experience for Women, women's wealth in the US and Canada grew at a pace that was 180 percent faster than men’s between 2016 and 2021.

Several demographic, economic, and societal factors played a part in this phenomenon. The share of US businesses that are…

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