Digitalization in the Automotive Industry

Published on January 19, 2023

Automotive: OEMs need to put the customer in the driver’s seat

Connectivity, assisted driving, and e-mobility are just three keywords that are shaking up the world of traditional automotive OEMs. They have the power to radically change a century-old business model. All too understandably, “being the next Nokia” is a common fear in the industry. As digital technologies force all departments to undergo changes, automotive companies need to shift up a gear if they want to grasp the opportunities that digitalization brings.

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Top management are acutely aware that they have to develop digital products and services; to prevent new players from making even bigger inroads into their market, but also to generate attractive recurring revenue streams on a subscription basis. No wonder all big OEMs are creating digital labs, buying promising startups, and building cross-divisional task forces. But every day seems to bring a new hot…

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