Digitalization in the Media Industry

Published on January 19, 2023

Publishers: Remove the blindfold and take a good look at your digital readers!

After two decades battling with online content, newspapers clearly have fewer readers and lower revenues. While publishers have survived and are still up and running, it’s too early for media managers to lean back and relax. Reader behavior has changed dramatically, attracting new subscribers has never been more difficult, and earning significant money with paid content is the exception, not the rule. It’s about time publishers take a good look at their readers. What do they want, need, and cherish? And what are they willing to pay for?

Digital transformation insights

After first making the cardinal error of giving away online content for free, coming to terms with digitalization has been an uphill battle for this traditionally high-margin industry. Technical possibilities and commercial necessities induced many changes. Multiple online offers…

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