Digital Transformation – A New Way of Working

Published on January 19, 2023

Digital transformation is happening everywhere. The world is becoming increasingly digital, and digital technologies are being integrated into all areas of business. In part 5 of our Pricing Basics series, Lisa Jaeger tells us that transformation is a question of survival, and explains what this means for pricing.

To remain competitive, businesses need to keep up with the accelerating pace at which technologies are changing society. Nobody will wait for your business to catch up. Transform or face extinction? Easier said than done. What’s required is an all-encompassing transformation strategy that fully taps into the opportunities that digitalization has to offer.

What is digital transformation?

It’s impossible to give an exact definition of what digital transformation really means, as this transformation looks different for every company. Digital transformation is about more than just the importance and widespread use of…

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