5G Marketing, Pricing, and Sales Excellence

Published on January 19, 2023

As 5G will be the hottest topic by far in 2019 and 2020, it’s time for telco operators to prepare a successful 5G monetization roadmap. What can they learn from best practices and what innovative ideas should they consider? Here are six marketing, pricing, and sales measures to support a successful 5G launch and roadmap.

1. Create distinct 5G value branding as a basis for 5G monetization

The benefits of 5G in B2B and its multiple applications in IoT are obvious. On the consumer side, experts consider 5G as an incremental performance improvement in the launch phase. They emphasize that 4G speed levels are more than sufficient for today’s applications and believe that it will take another three to five years before 5G hero applications come to the mass market. In order to allow…

Continue reading on website
Other news

Digital Transformation – A New Way of Working

January 19, 2023
Digital transformation is happening everywhere. The world is becoming increasingly digital, and digital technologies are being integrated into all areas of business. In part 5 of our Pricing Basics series, Lisa Jaeger tells us that transformation is a question of survival, and explains what this means for pricing.To remain competitive, businesses need to keep up with the accelerating pace at which

3 Metrics to Increase Sales Force Performance

January 19, 2023
Regardless of industry or size, sales force performance is integral to a company’s profits. But setting the right targets and measuring performance to effectively guide a sales team’s activities not only has bearing on revenues. Part 4 of the Sales Excellence kit looks at 3 sales force performance metrics.Target and performance measurement ensures the optimal allocation of resources, identifies mi