Digital Pricing: Supporting Better and Faster Pricing Decisions

Published on January 19, 2023

Dynamic pricing, demand-related pricing, hyper-personalized pricing: Leading firms such as Amazon and Uber show us how successful pricing strategies can be implemented using digital tools and services. Digital pricing techniques have the potential to generate sustainable profits for a wide range of businesses.

Digitalization isn’t just about technology; it’s fundamentally about how businesses make money, and therefore it has a significant impact on pricing strategies. Digitalization affects pricing in two ways:

  1. New digital solutions and business models call for new pricing models
  2. Digital tools offer companies ways to make faster and more differentiated pricing decisions within their existing business models

New digital pricing models for new digital products

Using traditional pricing…

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