How to Succeed on the Rocky Road to Digital Transformation

Published on January 19, 2023

Even though the majority of companies have already started their digital transformation journeys, it has been hard to bring about any real change. Our Global Head of Digital Strategy, Marc Huijbregts, explains why.

Digital transformation is no new topic. It has been around for the last decade, and has become one of the top business priorities. Yet the impact of the average digitalization initiative tends to be more incremental than fundamental or transformative. Why is that? Digital transformation pervades all aspects of life, and is not as straightforward as just sliding innovative technologies and digital products into your organization and waiting for magic to happen.

As the environment we live in becomes increasingly digital, the impact on business becomes much deeper and more impactful. Let’s start by taking a look at the key trends driving digital transformation right now:

1.…

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