Sales Excellence For Digital Solutions: The 6 Key Solution Categories
Digital services and products are set to become increasingly significant for revenues for B2B technology companies. In this series, sales experts Daniel Bornemann and Grigori Bokeria discuss the different types of digital solutions and share their top tips on how to sell them.
Today, digital solutions generate relatively low turnover compared to hardware and service sales, but this is set to dramatically change. As more and more digital products enter the market, companies are starting to consider them a strategic growth field for upscaling business. But how can we separate the jargon from the products and services that will actually change the way we do business?
From predictive maintenance, virtual manufacturing, and autonomous robots, to smart factories, augmented reality, and digital twins, the list of buzzwords seems endless. However, if we think in more detail…
