Amazon as an Online Pharmacy in Europe

Published on January 19, 2023

Amazon’s healthcare vision is becoming increasingly clear. Simon-Kucher’s consumer healthcare experts Christian Rebholz and Christian Ring-Knudsen discuss how pharmaceutical manufacturers can create a strategy for handling Amazon’s expected presence as an online pharmacy in Europe.

Amazon is known as the ultimate disruptor. First launched as an online bookshop over 25 years ago, the retail giant has since branched out its business into a wide range of industries, including brick and mortar grocery stores and streaming subscription services. Attention around the globe is on what industry Amazon will disrupt next, and now the focus has turned toward healthcare.

Amazon has already kicked off its campaign to disrupt the pharmacy sector in the US, starting with over-the-counter (OTC)…

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