Managing Revenue for Profitable Growth: Developing a Global Pricing Strategy

Whether you are talking about net revenue management or revenue growth management, the goal is always the same: profitable growth. Effective net revenue management can have a big impact on sales and profits. However, many consumer health companies risk missing out on their true profit potential due to their incomplete approach regarding this topic. In this five-part series, industry experts take a look at the different elements of a holistic strategy. First, let’s talk about pricing.

Consumer healthcare (CHC) is a volatile market: Consumer needs, product lifecycles, and competitive structures in different market environments make it difficult to ensure sufficient profit and revenue growth especially for companies with a global presence. In order to stay ahead of the curve, companies need to remain consistent in their global brand strategy. One integral part of this is a globally coherent…