The 7 Drivers of Effective Sales Promotions

Published on January 19, 2023

In this series, Gawel Adamek and Lluis Bardet-Alvarez share seven drivers to be considered in every promotion strategy, supported by best practices in the UAE.

In my last article on calculating promotion ROI, I mentioned how companies are starting to experience more and more negative effects when running campaigns. Overuse of promotions is changing consumer behavior, which is not always to the benefit of producers and retailers. That said, when planned correctly, promotions can be the most cost-efficient way to achieve your targets – whether your aim is to maximize profit, boost volumes, gain market share, or generate awareness of a newly launched product or service. The secret to success? Winning promotions are carefully designed around seven key elements:

1. Discount level

The discount level is the most basic parameter for promotions and identifying the depth…

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