Tailored Service Pricing Strategies for Small Nonprofits

Published on January 19, 2023

While the private sector has already made great strides in becoming more strategic in pricing, the social sector has a long way to go. Still, many organizations are seeking stronger professionalization in a bid to be more organized and effective in their missions. Here are six tactical tips that nonprofits can learn from other industries when it comes to pricing and selling tailored services.

Can nonprofit organizations learn from for-profits, or are they worlds apart? There are definitely strong differences between the two sectors: as the name states, nonprofits do not exist to maximize profit for shareholders. Instead, their aim is to deliver a positive impact for stakeholders, and the role of earned income can range from self-sustaining to cross-subsidizing. However, as organizations seek to professionalize their processes, strategic areas like pricing can no longer be left ignored.

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