Nine Action Points for Travel Companies to Respond to COVID-19

*The insights and recommendations shared in this article are based on the circumstances as of April 23rd, 2020

In this multi-part series, we discuss how travel companies can respond to the unprecedented crisis triggered by COVID-19. In part one, we looked at the three core phases of the crisis and introduced our nine-point action plan. In this article, we take a closer look at each of the action points, highlighting ways to rebalance marketing spend, boost up- and cross-selling, avoid heavy discounting, plus many other essential measures to withstand the crisis.

Now well into the pre-peak period of the coronavirus pandemic, the main focus for travel companies is on closing operations and ensuring the ability to handle customer enquiries. Still, there are some key commercial measures travel companies can take to succeed. Based on three core themes — adjusting the offering, redefining the pricing strategy, and focusing on lifetime…