A Commercial Perspective in the Time of COVID-19

*The insights and recommendations shared in this article are based on the circumstances as of April 01st, 2020   Millions of people around the world are presently, in one form or another, self-isolated or locked down. Business, as we knew it for the first bustling months of 2020, has ground to a stand-still. The Eurozone’s Purchasing Managers Index, one of the most well-regarded metrics of EU economic activity, has dropped to 31.4 in March from 51.6 in February - everything below 50 indicative of an economic slowdown. This presently is the lowest point in the history of the index. What started as a health crisis has rapidly permeated through all elements of modern day society and has created an economic downturn the depth of which still no one can fully quantify.   From the present depths of the economic slowdown however, it should be well remembered that this dip was not caused by any underlying fault with the current global economic system. If history serves as a benchmark, we…