New Propositions and Pricing in the Six-Feet Economy

*The insights and recommendations shared in this article are based on the circumstances as of May 6, 2020

Physical space as a key safety, cost, AND value driver

The impact of COVID-19 and the measurements that governments have taken to curb the spread of the coronavirus are dramatically disrupting our society and economy. Although approaches differ across countries, physical distancing is at the core of the measures and is expected to last until large-scale vaccination or a revolutionary treatment is in place. Experts predict that this development and full-scale production might still take up to two years.

The six-feet economy, named after the distance between two persons that should be applied to prevent infection, will be the new normal for a longer period. For many industries, this will increase costs and lower capacity to deliver goods and services. The critical challenge for affected companies will be to what extent they are able to…