Global Gaming Study: The Future of Gaming is Subscription

Published on January 19, 2023

The gaming industry underwent significant developments during recent months – but which trends are going to last? Our experts think: the continued rise of gaming subscriptions is a sure bet. The insights from our just recently carried out Simon-Kucher Global Gaming Study support this assessment.

Unlike many other industries, the gaming sector is currently flourishing. Gamers are investing more time and money into gaming during the COVID-19 crisis, and this trend is going to last even after the pandemic ends, according to the Simon-Kucher Global Gaming Study, which surveyed more than 13,000 people in 17 countries (Australia, Brazil, Canada, Chile, China, France, Germany, India, Indonesia, Mexico, Netherlands, Spain, Singapore, Thailand, Turkey, UK, USA) during the months of May and June.

We wanted to know, what will the needs of gamers be? And what are smart ways for game publishers and developers to satisfy them? Based on our study insights, we…

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