Global Gaming Study: More Gamers Spending More Money in COVID lockdowns – Which Publishers Will Benefit?

Published on January 19, 2023

*The insights and recommendations shared in this article are based on the circumstances as of August 26, 2020

Gaming is one of the few growth industries during COVID-19. Our most recent study found a permanent 21 percent increase in monthly spend by gamers, a 11 percent increase in time spent gaming, and a 42 percent increase in video game streaming. This means the industry will outperform expectations in 2020 and beyond. Successful publishers will need strong acquisition, monetization, and retention strategies or else risk underperformance.

Though COVID-19 still has a firm grip on the planet, some industries are seeing growth, in particular the gaming industry. Prior to COVID, experts forecasted that 2020’s global games market will generate revenues of 159.3 billion US dollars, a healthy year-on-year growth of 9.3 percent…

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