Future trading conditions in a post Brexit World?

In the run up to the United Kingdom vote on leaving the European Union in 2016, we started assessing the impacts to our clients’ pricing, marketing and sales strategies, researching consumer and business sentiment as we went. Following the vote, the 1,745 days of national debate, uncertainty and political wrangling felt like a lifetime, however we can now finally write our final ‘Brexit’ article. During our final Brexit survey in December 2020 we saw there was still significant concern from businesses regarding the impact of Brexit and, although we now have some certainty on the nature of the deal, the reality is the first weeks of trading under the new relationships shows this is merely the start of a longer journey.

Certainty (on Brexit at least…)

While Covid-19 will be maintaining a level of uncertainty for a few months to come, the Brexit scenario planning can finally end. However, as we found in November 2020, only 33% felt well prepared for…