Legends Reborn: Two Relaunched Off-Roaders for the Modern Age
It is nothing new for brands to try and relaunch old classics in an attempt to tap into the consumers’ longing for “the good old days”. Over the last couple of years, both Chevrolet and Ford tried to emulate success from a bygone era by reviving their Blazer and Bronco brands, respectively. The automakers certainly took differing approaches to resurrecting their off-road legends, leading us to explore what factors we believe lead to a successful automotive relaunch.
They say that legends never die… unless executives at big automakers manage to kill them.
In the automotive world, brands often attempt to resurrect their “legends” by re-introducing nostalgia-inducing and iconic monikers as all new cars for the modern age. Over the last couple of years, two relaunches have particularly caught our eye. Chevrolet’s resurrection of the Blazer in 2019, and Ford’s revival of the Bronco this past summer both…
