Fitness Market Under Pressure: 7 Winning Strategies to Survive in 2021 and Beyond

Published on January 19, 2023

New Year’s resolutions: Usually, they result in jam packed gyms. But, as they are in many ways, things are different in 2021. Social distancing measures and temporary lockdowns due to the COVID-19 crisis significantly interfere with fitness providers’ business models. We identified seven winning strategies to help fitness companies adapt to these circumstances and set themselves up for a sustainably successful future.

The holiday season is over, and 2021 is well underway. In most years, many people take the New Year as an opportunity to start or restart their fitness routines. As a result, the first quarter of the year usually acts as a solid backbone for fitness providers. According to the International Health, Racquet & Sportsclub Association, the number of new members is, on average, 50 percent higher in January…

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