Sustainability is the New Digital – How to Identify and Get Paid for the Potential

Sustainability is going to change business more than most companies realize. Those that commit to this goal have the potential to boost sales, significantly outweighing the costs of the changes. Working toward sustainability releases an innovative drive that can ultimately lead to companies reinventing themselves. It is regrettable that the focus is too often put on the challenges along the way instead of on the enormous upside – especially from a revenue and profitability perspective. We are convinced that the 2020s will be the decade of sustainability, just as the last was the decade of digitalization.

Discussions about sustainability and renewables often circulate around costs and challenges, but embracing sustainability, much like digitalization, will lead to opportunities to increase sales as well as profitability. Solar energy, for example, is on its trajectory to become the cheapest energy source in the world. And living in the wake…