Home-charging for Electric Cars: Customer Awareness is Key

Published on January 19, 2023

Electric cars are in high demand in the European automotive market, leading to a stronger demand surrounding recharging infrastructure. Our recent study on charging station preferences and purchasing behavior shows that drivers of electric cars see benefits of home charging stations, but still don’t have a clear overview of this new market. In this article we take a closer look at customers’ brand perception, their preferred sales channels, and value drivers behind purchasing home-charging stations.

Despite the significant uptake of electric cars in Europe, drivers face a lack of charging options in their daily environment. Home-charging stations are becoming an attractive alternative, offering electric vehicle owners flexibility and cost savings. However, our recent study reveals that consumer knowledge of manufacturers and products remains very limited. We…

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