Three Innovative Ownership Models for Fashion Brands

Published on January 19, 2023

Consumer purchasing behavior is driving a shift toward a more sustainable economy, and the fashion industry is following suit. Companies with secondhand clothing lines, subscription models, and rental models are all gaining market share.

It is difficult to predict how the COVID-19 crisis will affect the global economy in 2021 and beyond, but changes in consumer demand are already accelerating. Sustainability is still at the top of fashion companies’ agendas, and alternative ownership models will only become more important if the economy experiences a downturn. We present three alternative ownership models and provide a brief overview of what fashion brands should consider before taking the leap.

1. Resale and recycle

Experts predict the resale and recycle market will grow at an astronomical rate. Over the last three years, this segment has long been an integral part of many developed countries’ economies and has…

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