Monetizing Digitalization in B2B: Make Digital a Revenue Project

Published on January 19, 2023

Investing money in the right digital initiatives is one of the top priorities for company leaders today, but our experience shows that companies don’t spend enough time and effort on thinking about how to monetize those efforts. That’s why rather than how to spend money, in this article we discuss how to make money, using digitalization as a top line growth driver.

Digitalization is a driving force of change in business, opening up new opportunities for growth and value, rather than just bottom line optimization. Our Global Pricing Study shows that 75 percent of companies have invested and continue to invest in digitalization. As more and more is spent on digitalization initiatives over time, it is natural to start seeking a return on investment. However, the relationship between digital investment and revenue growth is often a fuzzy one.

It is broadly acknowledged that digital technologies can increase cost effectiveness. However…

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