Commercial Creativity for Mobility Players

The crisis has triggered monumental changes in travel behavior, and players in the mobility sector are among the hardest hit. But all hope is not yet lost. As demand begins to return in some markets, companies need to get creative in order to re-attract, monetize, and retain customers. Here are our recommendations on how mobility players can drive growth in 2021 and beyond.

Prior to the COVID-19 crisis, the mobility revolution was already underway. Global trends transforming the future of mobility included urbanization and reallocation of space in cities, less ownership, a greater sharing affinity, and a growing popularity of subscriptions. Meanwhile, more and more vehicles became digital and electric against a backdrop of growing ecological awareness and a desire among consumers for greener transport alternatives.

These trends led to a spike in venture capital for the mobility sector, which in turn spurred strong growth and a…