Fashion, Lifestyle, Beauty and Luxury Goods: 4 Steps to Make Your D2C Online Business Your Strongest Channel!

Published on January 19, 2023

The importance of online shopping has increased enormously due to the effects of the COVID-19 crisis, also in the fashion, lifestyle, beauty, and luxury goods industries. For manufacturers, this means that now it is high time to profitably expand their own e-commerce channel and make direct online business their strongest sales asset. We explain how to achieve this in four steps.

“Own the game”: This is the name of Adidas’ recently announced five-year strategy. As it suggests, the German sportswear giant plans to put a heavy focus on direct-to-consumer (D2C) business. CEO Kasper Rørsted even declares that by 2025, Adidas will be a D2C-driven company with online as the most important store. This proclamation is just the latest signal of a continuing trend. Ever since the effects of the COVID-19 crisis increased the importance…

Continue reading on website
Other news

Automotive Newcomers: Sales Model for the B2B Market

January 19, 2023
We previously discussed how in Europe the B2C automotive market is larger and more accessible for Asian brands. But what potential does the enterprise market hold, and how can newcomers tap into it? We wrap up this series by discussing how newcomers can tackle B2B as part of a well-defined long-term strategy.Having worked extensively with automotive manufacturers from emerging markets, we repeated

Commercial Creativity: How Will You Respond to the Demand Revolution?

January 19, 2023
Prior to the resurgent crisis, most companies operated as well-oiled machines in relatively stable, growing markets. Then the pandemic hit and with it the demand revolution...Throughout business history there have been many revolutions, mostly led by innovation. Companies developed breakthrough technologies, and customers adapted and slowly adopted them.The global pandemic spurred an entirely new