Commercial Creativity: How Will You Respond to the Demand Revolution?

Prior to the resurgent crisis, most companies operated as well-oiled machines in relatively stable, growing markets. Then the pandemic hit and with it the demand revolution...

Throughout business history there have been many revolutions, mostly led by innovation. Companies developed breakthrough technologies, and customers adapted and slowly adopted them.

The global pandemic spurred an entirely new kind of revolution, largely driven by heightened community awareness and mass digital migration. As consumers, we cannot “unsee” the new behaviors and alternatives that confronted us in 2020, and in many cases, see no reason to undo our choices. Attitudes have completely changed and it is the responsibility of business to keep up with us and meet us where we are. We have taken the lead and developed breakthrough habits, changed attitudes, and redefined expectations. Now it is the companies’ turn to adapt.

Right now, customers are assessing their…