Is Animal Health Ready for Specialty Care?

Published on January 19, 2023

Animal health is set for a specialty care revolution – but monetizing innovation is not easy. The nascent field of specialty medicines brings with it a swathe of product development opportunities, treatment modalities, value propositions, and price points. Drawing lessons from human health, we explore this new innovation frontier. 

Basic care of companion animals has been increasingly addressed via preventatives, antibiotics, and overall pet medicalization. Early industry movements point to an impending wave of specialty product innovations arriving over the next decade. These products will come in new shapes and sizes, posing fresh questions for commercial organizations.

  • Which products and features should be developed?
  • Which therapeutic areas drive commercial value?
  • How to craft compelling new value propositions to vets and pet owners?
  • How to balance…

Continue reading on website
Other news

Mitigating NHI Price Erosion in Japan

January 19, 2023
Post-launch NHI price recalculation in Japan can feel unavoidable. However, most of the time the resulting price cut can be mitigated – or even avoided. How? Read on...Once upon a time......there was a manufacturer that expertly navigated through the Japanese P&R system. This manufacturer breezed through negotiations with the Ministry of Health, Labour and Welfare (MHLW), and achieved a price that

Electric Vehicle Update: Market Insights from Automotive and Energy Experts - August

January 19, 2023
E-Mobility and electric vehicles (EV) are hot topics right now. In this series, you learn more about up-to-date market developments, exciting news, and the resulting implications for your business. This time, we’re focusing on the insightful results of a recent Simon-Kucher study.When will electric vehicles conquer the mass market? Which consumers’ preferences have to be met regarding features and