Electric Vehicle Update: Market Insights from Automotive and Energy Experts - August
E-Mobility and electric vehicles (EV) are hot topics right now. In this series, you learn more about up-to-date market developments, exciting news, and the resulting implications for your business. This time, we’re focusing on the insightful results of a recent Simon-Kucher study.
When will electric vehicles conquer the mass market? Which consumers’ preferences have to be met regarding features and capabilities in order for that to happen? How will this affect the automotive market? And how will charging infrastructure develop? To learn more about the opinions and requirements from the consumer side, Simon-Kucher conducted a representative study among BEV owners and considerers in May 2021. Within, we surveyed EV drivers, people envisaging buying an electric vehicle during the next one to two years (we call them early adopters), and people thinking about buying an EV in two to three years (the early majority).
