From Product Supplier to Solution Provider: How 2 Medtech Firms Accomplished the Transformation

In recent months, healthcare providers have faced increasing pressure to reduce costs. As a result, medtech supplier spend has plummeted. To counter this pricing pressure, medtech companies have changed their business models from offering products to providing solutions. Find out the key factors for managing this transition from two best practice examples.

Not only offering mere products, but rather holistic solutions: Medtech companies need to update their business model significantly if they want to combat increasing price pressure and stay profitable. So far, our series has provided insights on why medtech companies need to update their business models so drastically, which strategic basis they need, and …