When Bank Digital Innovations Flatline

Published on January 19, 2023

Banks have an opportunity to grow loyalty and profits by pushing the boundaries of digital experiences. However, banks must first overcome several impediments preventing them from creating experiences which are truly coherent and impactful.

Peloton lets you find friends on Facebook, and video chat with them while you ride. The at-home gym company’s digital tools also emotionally connect users to an army of upbeat coaches with progress tracking.

“Insanely great” is how one editor at a technology publication described Apple Card. The application process is fast, simple, and seamless. Transaction reports leap to life with animated and interactive shapes, while the digital card changes colors to reflect cardholder behaviors. It’s a far cry from the static statements that have been around for decades. Cardholders also…

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