Helping Your Digital Customers Succeed

The potential for digital interaction remains vast, as technologies dramatically and thoroughly transform how suppliers go to market. Nonetheless, the ability of chemicals companies to seize these opportunities still leaves too much of that potential untapped. Supported by insights from in-depth interviews with managers and executives, we reveal the weakest points in the seamless customer experience showing companies how to “future proof” their go-to-market strategies and improve their chances of helping customers succeed.

Digital technologies are completely redefining what it means for chemicals manufacturers to attract, serve, and retain customers. The great news for suppliers is that they now have unprecedented opportunities to access customers directly and interact with them. More than 90% of buyers now inform themselves using a mobile device and 93% prefer to order online instead of ordering from a sales rep. The upside is that 86% of buyers admit that…