Pricing Strategies: What the West can Learn from Chinese Car Manufacturers
Throughout this series we have highlighted the many reasons why western automakers should pay attention to Chinese competitors. Now, in our final installment, we explain how new pricing strategies have helped these brands dominate domestically, and what western automakers can learn from them.
If there’s anything that can be taken from this series, it’s that the automotive industry is changing drastically, and digitalization is a key cause. From battery and AI innovations, which are changing the way cars are designed, to an increase in eCommerce, transforming the way buyers shop cars.
In the final part of this series, we reveal how Chinese car manufacturers are quickly adapting to this new world, understanding that personalization and precision marketing tools are key to dominating the market.
