CHC Expert Study: Digital Trends Overwhelmingly Perceived as Opportunities, not Risks

Published on January 19, 2023

*/ /*-->*/ /*-->*/ /*-->*/ /*-->*/ /*-->*/

Digitalization is the top trend of the consumer healthcare (CHC) industry. To find out which specific developments the big players are focusing on and how they are dealing with them, Simon-Kucher conducted a survey among international CHC experts*.

With their help, we have gained a comprehensive overview of what is currently driving the industry. Unsurprisingly, digitalization is at the heart of most of the perceived trends: Four out of five trends mentioned in our study are a direct consequence of the ongoing online shift in the consumer healthcare industry. In detail, the top trends are:

  1. Rising importance of D2C (direct to consumer) sales approaches
  2. Increasing significance of online channels
  3. Shift in sales team organization and approaches towards digital communication/marketing
  4. Growing importance of Amazon

The fifth trend mentioned is the consolidation…

Continue reading on website
Other news

2021 Global Sustainability Study: What Role do Consumers Play in a Sustainable Future?

January 19, 2023
The importance of sustainability for consumers and companies has only been growing. The challenge? There is both long term potential if companies transform and risks if sustainability topics are left unaddressed. In our global, cross-industry study, we explore consumers’ attitudes toward sustainability – and their willingness to pay for it!“Sustainability is in demand” – as consumers embrace susta

Expert Insights: What to Consider When Dealing With Massive Inflation Rates

January 19, 2023
The current combination of shipping challenges and surging economies has caused an inflationary shock. The result? Significant price increases. Many companies have been caught off guard by this development and – in an effort to maintain their margins and thus enable re-investments in their business – they automatically raise prices. While this is an understandable reaction, our advice would be to