Back Stronger: New Black Friday Forecast Reveals Enthusiasm Among Global Shoppers

Published on January 19, 2023

In contrast to last year’s reduced interest in Black Friday, more and more consumers are planning to take advantage of this year’s holiday shopping season’s offerings. However, as our latest survey reveals, some changes in purchasing behaviors are here to stay. Find out what this means for companies across different regions and industries:

Two of the most exciting days for avid shoppers are coming soon: On the 26th and 29th of November, Black Friday and Cyber Monday deals will go live all over the world. Time for our longstanding Black Friday Forecast, focused on changes in purchasing behavior and demand. Last year, our survey reflected the effects of the COVID-19 crisis: lower planned budgets and a significant shift towards online shopping (due to safety reasons). What do the results reveal this year?

Black Friday remains extremely popular

In October 2021, we surveyed more than 11,000 people across 17 countries (Belgium,…

Continue reading on website
Other news

2021 Global Sustainability Study: What Role do Consumers Play in a Sustainable Future?

January 19, 2023
The importance of sustainability for consumers and companies has only been growing. The challenge? There is both long term potential if companies transform and risks if sustainability topics are left unaddressed. In our global, cross-industry study, we explore consumers’ attitudes toward sustainability – and their willingness to pay for it!“Sustainability is in demand” – as consumers embrace susta

Expert Insights: What to Consider When Dealing With Massive Inflation Rates

January 19, 2023
The current combination of shipping challenges and surging economies has caused an inflationary shock. The result? Significant price increases. Many companies have been caught off guard by this development and – in an effort to maintain their margins and thus enable re-investments in their business – they automatically raise prices. While this is an understandable reaction, our advice would be to