Year in Review: Helping Companies Get Back to Growth

Over the past twelve months at Simon-Kucher, our global team of experts have been advising businesses on how to emerge from the crisis, not just in one piece, but actually positioned to accelerate top-line growth. CEOs Mark Billige and Andreas von der Gathen reflect on the creative solutions and strategies that enabled companies to shape their own success and discuss three mega trends dominating the commercial agenda.

Following an unprecedented year in 2020, which was focused on helping companies to navigate the crisis, 2021 for Simon-Kucher has all been about getting back to growth.

Many companies we work with realized they had been left with largely blank pieces of paper for strategic planning. Crisis management was replaced by an urgent need for growth management – with many unable to fall back on their evolutionary approach to transforming commercial operations.

Our clients needed to be able to act in this new world immediately, but…