Amazon Pharmacy: Potential Launch Would Have Substantial Impact Across Europe

Published on January 19, 2023

We conducted a representative consumer study to investigate the effects of Amazon Pharmacy’s potential market entry in the UK, France, and Germany. The conclusion in all three markets surveyed is clear: current players should prepare for the oncoming tidal wave.

Ever since Amazon acquired PillPack in 2018, and relaunched the online pharmacy as “Amazon Pharmacy” in the US in late 2020, speculations about a possible expansion into the European pharmacy market have been widespread. The UK is predicted to be first on their list, since Amazon already filed for trademark with UK authorities in 2020.

To better understand the repercussions of a potential launch of Amazon Pharmacy in Europe, we surveyed 3,000 adults of all ages, genders, and backgrounds, in the UK, France, and Germany, to find out if they would buy from Amazon Pharmacy and why.

Would consumers be open to buying pharmaceutical products from Amazon Pharmacy?

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