Innovate: 4 key questions to consider when (re-)imagining your portfolio for sustainability

As resources and input materials become increasingly expensive – through scarcity or regulation – companies can accelerate their sustainability efforts and turn such situations into opportunities. Innovation is key and we have summarized the four fundamental questions to pose when (re-)imaging existing product and service portfolios for sustainability. This post describes the second phase – innovate – in our series on sustainability business transformations.

A common initial step to making a company’s products or services more sustainable is to use alternative materials or create tweaked designs, which are sold alongside the existing portfolio and through the traditional sales channels. Why can this lead to problems? We regularly see companies applying legacy or traditional marketing and pricing strategies which are not adapted to account for the sustainability…